The words themselves

Writing samples

Articles written for NICE

Strengthening stakeholder management to improve the timeliness of our guidance
From apprenticeship to promotion: Sophie's story
NICE values case study: boldly transforming our approach to guidance production

Capital Iron: catalogue and advertising

I wrote the product copy and managed the production; the newspaper's in-house designers set the layouts to my brief. All of it was published commercially in 2019.

Front cover of the Capital Iron Fall and Winter Home Catalogue 2019 to 2020, styled with cast iron cookware and kitchenware — Fall and Winter Home Catalogue 2019/20. Sixteen pages, 57,000 copies. Read the full catalogue (PDF, 5MB).

Back cover of the catalogue showing a Christmas product set with fourteen numbered items and prices — Catalogue back cover: the Christmas exclusive set, merchandised and captioned item by item.